Boosting Your Service Business with Online Reviews

Online reviews are often a pivotal part of the customer’s decision-making journey. They hold particular significance for on-site service businesses, such as carpet cleaning or waste removal services, where the quality of service is often subjective and can vary from one job to another. This article will explore the importance of online reviews, their role […]

Should You Set Up a Separate Google Business Profile for Your Company Division or Brand?

Navigating the digital landscape to optimize your company’s online presence is a must in today’s business world. One pivotal tool to achieve this is Google’s Business Profile. But what if your enterprise is multi-faceted, housing several divisions or distinct brands? How do you set up a Google Business Profile for a company division or brand? […]

Does Switching the Canonical Domain from ‘www’ to Non-‘www’ Affect SERP, and How Do DNS Records Play a Role?

Setting up a website involves numerous technical decisions, and among them, the domain’s DNS (Domain Name System) configuration stands prominent. This digital phonebook of the internet, translating domain names to IP addresses, requires careful consideration. A burning question many webmasters face is: will changing the canonical domain from ‘www’ to its non-‘www’ variant influence my […]

Unraveling Service-Area Businesses

An image of someone lacing up their work boots

In today’s digital era, businesses are constantly evolving to remain competitive and relevant. Among various business models, the “service-area business” is one that provides services at a customer’s location, rather than having a physical storefront. In this post we explore the concept of service-area businesses, their unique needs and challenges in digital marketing, and present […]

Boosting Your Service Business with Online Reviews

Online reviews are often a pivotal part of the customer’s decision-making journey. They hold particular significance for on-site service businesses, such as carpet cleaning or waste removal services, where the quality of service is often subjective and can vary from one job to another. This article will explore the importance of online reviews, their role […]

Should You Set Up a Separate Google Business Profile for Your Company Division or Brand?

Navigating the digital landscape to optimize your company’s online presence is a must in today’s business world. One pivotal tool to achieve this is Google’s Business Profile. But what if your enterprise is multi-faceted, housing several divisions or distinct brands? How do you set up a Google Business Profile for a company division or brand? […]

Does Switching the Canonical Domain from ‘www’ to Non-‘www’ Affect SERP, and How Do DNS Records Play a Role?

Setting up a website involves numerous technical decisions, and among them, the domain’s DNS (Domain Name System) configuration stands prominent. This digital phonebook of the internet, translating domain names to IP addresses, requires careful consideration. A burning question many webmasters face is: will changing the canonical domain from ‘www’ to its non-‘www’ variant influence my […]

Unraveling Service-Area Businesses

An image of someone lacing up their work boots

In today’s digital era, businesses are constantly evolving to remain competitive and relevant. Among various business models, the “service-area business” is one that provides services at a customer’s location, rather than having a physical storefront. In this post we explore the concept of service-area businesses, their unique needs and challenges in digital marketing, and present […]