Does Switching the Canonical Domain from ‘www’ to Non-‘www’ Affect SERP, and How Do DNS Records Play a Role?

Setting up a website involves numerous technical decisions, and among them, the domain’s DNS (Domain Name System) configuration stands prominent. This digital phonebook of the internet, translating domain names to IP addresses, requires careful consideration. A burning question many webmasters face is: will changing the canonical domain from ‘www’ to its non-‘www’ variant influence my […]

Should You Set Up a Separate Google Business Profile for Your Company Division or Brand?

Navigating the digital landscape to optimize your company’s online presence is a must in today’s business world. One pivotal tool to achieve this is Google’s Business Profile. But what if your enterprise is multi-faceted, housing several divisions or distinct brands? How do you set up a Google Business Profile for a company division or brand? […]

What to do After Optimizing Your Google Business Profile

What to do after optimizing your Google Business Profile

After optimizing your Google Business Profile listing, there are several other important local SEO strategies that research has shown to be particularly effective: All of these strategies, combined with an optimized Google Business Profile listing, can help a business improve its local search rankings, attract more local customers, and enhance its online presence in its […]

SEO for SABs

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Search Engine Optimization (SEO) is a fundamental digital marketing strategy for all businesses, including Service Area Businesses (SABs).

What is On-Page and Off-Page SEO?

On-Page and Off-Page SEO are two fundamental components of Search Engine Optimization (SEO), which aims to improve the visibility and ranking of a website on search engine result pages (SERPs) such as Google, Bing, or Yahoo. Both types of SEO contribute to making a website more accessible and relevant to users, but they differ in […]

Should You Set Up a Separate Google Business Profile for Your Company Division or Brand?

Navigating the digital landscape to optimize your company’s online presence is a must in today’s business world. One pivotal tool to achieve this is Google’s Business Profile. But what if your enterprise is multi-faceted, housing several divisions or distinct brands? How do you set up a Google Business Profile for a company division or brand? […]

Does Switching the Canonical Domain from ‘www’ to Non-‘www’ Affect SERP, and How Do DNS Records Play a Role?

Setting up a website involves numerous technical decisions, and among them, the domain’s DNS (Domain Name System) configuration stands prominent. This digital phonebook of the internet, translating domain names to IP addresses, requires careful consideration. A burning question many webmasters face is: will changing the canonical domain from ‘www’ to its non-‘www’ variant influence my […]

What to do After Optimizing Your Google Business Profile

What to do after optimizing your Google Business Profile

After optimizing your Google Business Profile listing, there are several other important local SEO strategies that research has shown to be particularly effective: All of these strategies, combined with an optimized Google Business Profile listing, can help a business improve its local search rankings, attract more local customers, and enhance its online presence in its […]